Logo: “[a type of] ideogram, [...] the image embodying an organization”
Logos: “An important term in philosophy, analytical psychology, rhetoric and religion [...] both the source and fundamental order of the cosmos”
Logogram: “Logograms are visual symbols representing words.”
Gog (and Magog): “guardians of the City of London,” represented in Biblical mythology as nations, peoples or land
Graphics: “visual presentations on some surface [designed] to brand, inform, illustrate, or entertain.”
-Graphy: a suffix denoting a “field of study”
Pathos: “One of the three modes of persuasion in rhetoric (along with ethos and logos). Pathos appeals to the audience’s emotions”
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